International Paper asks "Why Vote?"
Through the use of posters, flyers, e-mails and mailers, this internal communications campaign invited employees to make their voice heard in the national elections... [MORE]

Baldwin Creative & Co. delivers high-quality, cost-efficient solutions designed to perfectly support the strategies and objectives of your organization. Our expertise resides in …

[CREATIVE] Whether trying to educate, validate or motivate, our creative approach is customized to specific audiences, channels and strategies. Opportunities to stretch marketing dollars are constantly sought while identifying the initiatives that will maximize impact.

[GRAPHIC DESIGN] Our approach to design is simple – first and foremost, it must communicate. Pretty pictures and fancy typefaces are nice, but if your message isn’t being conveyed, they're doing nothing for you. We focus first on the audience needs and expectations and then design communications to be easily understood and properly received.

[BRANDING] Awareness, recongnition and positive response to your brand are critical to the success of your organization. Research to identify perceptions and reactions to your brand is the cornerstone to developing or improving your markets. Whether a refresh of your current identity or the development of an entire brand architecture, we can assist your organization in generating the proper emotional response to your product or service.

[MESSAGING] Identifying and mapping an organization's core attributes are key to developing messages that are honest, yet strategic. This also goes for causes, products and services. Once complete, our message mapping lays the foundation for all communications, and when used consistently, becomes your brand voice.