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How to get your marketing dollars approved

(This article was contributed by Judy Brinegar, a partner at Baldwin Creative & Co.)

Ever wonder what your finance folks are thinking when you submit your marketing budget request? If they’re true finance people, the answer is easy: They’re wondering what value the company will gain by approving already limited resources for things like a new [...]

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Creative excellence and general do-good-edness – Day 730

It’s hard to believe, but 2010 is coming to a close. That means Baldwin Creative is coming out of its terrific twos and is about to begin its third year of creative excellence and general do-good-edness. Happy Birthday to us!
But it also means that Christmas has arrived – Happy Birthday, Jesus! [...]

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Seven Steps to a Perfect Fold

Baldwin Creative & Co. recently designed a bi-fold brochure for a client who was highly concerned about the piece’s final appearance because of the fold. Their worry was valid for a number of reasons but chief among them was the potential for cracking along the fold, which would allow the white [...]

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